What is m-commerce?
Though the phrase mobile commerce was originally coined in 1997, still many people are searching for this question. So let me give you the shortest M-commerce definition:
M-commerce (mobile commerce) is the buying and selling of goods and servicesthrough wireless handheld devices.
- Wireless handheld device: the emerging technology behind m-commerce is based on the Wireless Application Protocol (WAP). Handheld devices that can be used wireless are: cellular telephone, personal digital assistants (PDAs), tablet, phablet, etc…
- Goods and Services applicable so far: Mobile Money Transfer, Mobile ATM, Mobile ticketing, Mobile vouchers, coupons and loyalty cards, Content purchase and delivery, Location-based services, Information services, Mobile Banking, Mobile brokerage, Auctions, Mobile browsing, Mobile purchase, In-application mobile phone payments, Mobile marketing and advertising.
Mobile purchase receives most attentions since it’s growing rapidly. As many as 46% of UK consumers now use mobile device as their primary tool in purchase decision making. With more than 75 percent of mobile shoppers making a purchase or planning to do so in the near future, mobile is clearly an important part of the purchase cycle (1).
To catch up with this trend, Store owners should use responsive theme or mobile site themeor mobile app or all of them. Each one has pros and cons that you may refer this post
To catch up with this trend, Store owners should use responsive theme or mobile site themeor mobile app or all of them. Each one has pros and cons that you may refer this post
M-commerce history fun fact
Mobile commerce services were first delivered in 1997, when the first two Coca Cola vending machines that were installed in the Helsinki area in Finland accepted payment via SMS text messages.
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